An SEO expert in your clinic’s corner — not another agency.
I step into your clinic, look at your site, your GBP, your LSA, your Meta, and your consultation numbers — and give you a plan you can actually act on. Your team executes. I stay available.
Most hormone clinics and med spas don't need a ten-person agency.
They need one senior operator telling them what to do next, and checking in often enough to keep momentum. That’s expensive to staff internally, and oversold by agencies who pad the invoice with layers of project managers and juniors.
Advisory sits in the middle. You get a senior SEO who’s been inside dozens of clinics and companies, has real judgment on where to push and where to pass, and will tell you when not to do something — even when it costs them hours.
I run Holistic SEO as a full-service agency too. But a lot of clinics are better off with a month of my advice and their existing team executing it. This is that option, priced and scoped to be honest about what you’re paying for.
Three shapes an engagement takes.
Pick the one that fits where you are. We can change it later — most clients start with the audit and decide from there.
One-time audit
Flat fee
- Full audit across technical, content, local, LSA, Meta, and analytics
- Written recommendations with priority + effort + impact
- 90-minute working session with your team
- 30 days of email follow-up
When it fits
You inherited an SEO situation, or you're evaluating whether to hire an agency.
Monthly advisor
4 hours / month · retainer
- Monthly review of your SEO, local, LSA, and Meta accounts
- Ongoing direction and course-correction
- Team coaching and vendor oversight
- On-call for the decisions that come up between reviews
When it fits
You have a team executing but need a senior SEO you can call when something's off.
Fractional SEO
1–2 days / week · embedded
- Embedded with your team 1–2 days per week
- Owns SEO strategy, roadmap, and hiring
- Direct manager of internal SEO, content, and ad teams
- Reports into your leadership as a senior hire would
When it fits
You need an SEO lead but aren't ready to hire one full-time.
The reps I've done most.
Not an exhaustive list — but these are the conversations that come up on the first call, most of the time.
- Technical audits and fix prioritization
- Clinic local strategy — Map Pack, GBP hormone/peptide categories, reviews, medical citations
- Content direction — treatment pages, condition pages, YMYL compliance
- LSA / Google Screened account review — bids, disputes, lead quality for healthcare practitioners
- Meta ad review — creative, audience, landing pages, special ad category compliance
- Healthgrades / RealSelf / Vitals presence reviews
- Analytics and consultation-tracking audits
- Hiring and training your clinic’s in-house marketer
- Vendor and agency oversight
If one of these is you, we'll be a fit.
Clinic owner-operators
You run the clinic. You need senior SEO direction without a full agency layer.
Marketing directors who inherited a clinic’s SEO mess
Someone set this up years ago. It's a patchwork. You need a read and a plan.
Founders who want to verify their current agency
You're paying an agency. You're not sure what you're getting. I'll give you a straight answer — and I know what a clinic SEO program should actually look like.
Multi-location clinic groups that need a fractional SEO lead
You want senior ownership 1–2 days a week, not a full-time hire or an agency retainer.
Ten-plus years in SEO, CRO, and traffic analytics — including multi-year engagements with nationally known consumer brands. Founder of Holistic SEO since 2018, working out of Los Angeles and now specializing in hormone clinics, TRT practices, and med spas nationwide.
The kind of person a clinic brings in to look at their SEO, tell them what's actually happening, and give real direction.
Common questions.
- Can I start with an audit and decide later?
- Yes. The audit is a standalone deliverable. Most advisory engagements start that way.
- Do you sign NDAs?
- Yes.
- Can you work alongside my existing agency?
- Often — as long as they're willing to be transparent. I act as your advocate.
- Do you do this fractionally?
- Yes. 1–2 days a week embedded with your team is a common arrangement.
Ready for a real read on your SEO?
Book an advisory call. Thirty minutes, no pitch deck, no upsell theater. You'll know whether we're a fit by the end.