A boutique SEO company, built for local businesses.
Founded in Los Angeles in 2018. Founder-led. Senior-only. Now pairing hands-on SEO with an agentic workforce that compounds the work.
Mike Brown, on why local.
I've been doing SEO, CRO, and traffic analytics for more than a decade. Multi-year engagements with nationally known consumer brands. Enough big-site work to know what actually moves the needle — and enough to know what doesn't.
I started Holistic SEO in Los Angeles in 2018. Started it as a boutique because I never wanted to run a big agency. I like being the person on the account. I like picking up the phone. I like knowing whose business I'm working on, not which account number.
The last couple years, two things changed the job underneath me. First, the local-business channels — Map Pack, Local Service Ads, Meta — got real. Running them well became the thing that actually fills a local business's calendar. Second, AI agents got good enough to do the research breadth that used to take a junior a week. So now I can give one local business more senior attention than any ten-person agency could.
That's what this company is now. A specialist in local SEO for brick-and-mortar businesses anywhere in the country, powered by an agentic workforce, run by a senior human who still personally looks at every new account before we commit to it.
— Mike Brown, founder & principal SEO
Four principles that run every engagement.
Specialists beat generalists.
Local SEO has its own rules — Map Pack, LSA, Meta, reviews — and we run all of them. We've stopped trying to be everything to everyone and it's made the work sharper.
Boutique beats factory.
Senior people only. Direct access to the founder on every account. No one hands your work off to a junior on day two.
Agents amplify humans.
Specialized AI agents do the breadth — research, audits, drafts, monitoring. Senior humans do the judgment. Neither side is optional, and neither side gets to decide alone.
Platforms don't matter anymore.
WordPress, Shopify, Webflow, Wix, Squarespace, or custom — our workflows plug in wherever the work needs to happen. We don't sell a CMS preference. We sell outcomes.
Made for local businesses with real customers.
If you have a location, a phone that needs to ring, and a calendar that needs to fill — we built this for you.
Medical & Dental
- Doctors
- Dentists
- Cosmetic Surgeons
- Chiropractors
- Specialty Clinics
Legal
- Law Firms
- Injury Attorneys
- Estate & Family Law
Home Services
- Plumbers
- Electricians
- HVAC
- Roofers
- Landscapers
Retail & Hospitality
- Boutiques
- Bakeries
- Cafés
- Gyms
- Salons
Don't see your industry? Ask us →
Not every business needs an agency.
One-time audits, monthly advisor retainers, and fractional SEO leadership are all available. If you have a team but need senior direction, this is the path.
Four things we refuse to do.
The short version — the things we rule out before we ever quote a price:
- No cheap link schemes that put your site at risk.
- No locked-in long contracts. Month-to-month after a short ramp.
- No junior handoffs. Senior-only engagement, always.
- No bait pricing. We scope and quote honestly on the intro call.
Headquartered in Pasadena, California. Serving local businesses nationwide.
Onsite is available for LA-area engagements when it helps. Most of the work is remote — modern local SEO doesn't require being in the same ZIP code as the client.
Want a real read on your SEO?
Book a 30-minute call. We'll walk your site and Map Pack live — and you'll know by the end whether we're a fit.