Local SEO Guide
Clinic content that ranks, reads like you, and converts patients.
Treatment pages, condition pages, and city pages do most of the ranking work for a hormone clinic or med spa. We write them for Google, for LLMs, and for the patient deciding whether to book the consultation.
Content Performance · Last 90 Days
Organic Clicks
+218%
Avg Position
1.4
Backlinks
+23
Conversions
+340%
Editorial Calendar — April
Treatment pages, condition pages, patient education, and blog content.
Most hormone clinic and med spa sites have one or two generic service pages and a homepage. That's not enough to rank for the variety of queries patients actually use — “bioidentical hormone therapy near me,” “signs of low testosterone,” “peptide therapy vs. TRT.”
We build out the full set — a treatment page for every treatment you offer (TRT, BHRT, peptides, IV therapy), a condition page for every symptom patients search (low T, menopause, adrenal fatigue), a city page for every area you serve, and FAQ / patient-education content that answers the questions that come up in every consultation. Written to sound like you, medically reviewed, edited by humans, optimized for both Google and how LLMs answer.
Every engagement includes.
- Topical map of what your clinic's site should rank for across hormone, TRT, anti-aging, and peptide queries
- Treatment page builds — TRT, BHRT, peptides, IV therapy, hormone optimization
- Condition page builds — low T symptoms, menopause, adrenal fatigue, andropause
- City / service-area pages for each market you serve
- FAQ and patient-education content
- On-page optimization and MedicalClinic / MedicalWebPage schema for every page
- Medical content review process — senior human review before anything ships (YMYL content standards)
- Ongoing content refresh to keep pages current
Where agents do the heavy lifting.
Agents surface, draft, and monitor. Senior humans decide. Here's where that shows up for content:
- Brief Agent turns topical research into a structured brief in minutes.
- Draft Agent writes a first pass grounded in your clinic's brand voice and prior content.
- Refresh Agent flags pages that are slipping and rewrites where needed.
Built for.
- Clinic owners who've been told to 'blog more' but aren't sure what to write
- Hormone clinics and med spas with thin treatment pages that don't rank
- Practices that need city pages for service-area targeting
The real scoreboard.
- Treatment, condition, and city pages ranking for the queries your patients use.
- A content library that captures long-tail searches about hormone therapy and anti-aging.
- Pages cited in LLM answers for hormone and TRT queries.
Common questions.
- Who writes the content?
- Agent-drafted, human-edited, medically reviewed. You review a voice sample before we scale. Because this is YMYL (Your Money or Your Life) content, everything passes a senior human review before it ships.
- Do I need to provide the topics?
- No. We map your clinic's category, propose the topics, and align with you before writing.
- How many pages per month?
- Depends on scope. Typical clinic engagements ship 4–12 pages per month.
Find out what your website is leaving on the table.
Book a 30-minute discovery call. We'll walk your site and Map Pack live, and you'll know by the end whether we're a fit.